Dance This Fit was born out of a recognition that the dancewear industry is one of the last facets of the clothing world that has yet to evolve into a multi-brand retail model. While dance has recently become a massive phenomenon infiltrating culture and media in an incredibly dominant way, the realm of dance apparel has yet to evolve with the new purchasing power of customers. Rarely do we buy our entire muggle (er..we mean normal) wardrobe from one retailer, so why would dance outfitting be an exception?

The wonderful news is that with the advent of social media marketing, independent dance retailers and solo entrepreneurs have launched remarkable dance products catering to unique niches and offering exceptional designs alongside the global powerhouse brands of yesterday. The dance wear industry is no longer just about function. It is also about form and fun! Unlike 10 years ago, the number of dance-wear brands today is in the hundreds or even thousands. So how do we find them all? Better yet, how do we shop for different dance products and different designs that fit our personality? By starting here in this space—where we’ve gathered them all for you. Because if you’re gonna sweat in it then you better feel gooood in it. It’s time to DANCE THIS FIT.